Skateboarding has taken itself far too seriously over the last 5 years or so and no one is willing to admit how cringy it is to keep referring to yourselves as a family, especially big brands who are literally money-making machines... don't worry, that's far from the Gilnow Traders ethos, they are out here to lose money with each and every product they drop and every product some kid on the skatepark manages to finesse out of them... so you could say, they're here for a good time and likely, not a long time.
