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Cliche Skateboards was founded by Jeremie Daclin in the summer of 1997 in Lyon, France. Since then, Cliche has become a stable brand in the skateboarding and fashion world. Boasting one of the most diverse International teams and has released multiple critically acclaimed videos. Cliche team riders include Lucas Puig, Max Geronzi, Andrew Brophy, Joey Brezinski, JB Gillet, Paul Hart, Flo Mirtain, Kyron Davis, Daniel Espinoza, Lem Villemin, Javier Mendizabal, Sammy Winter and many more.